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Plain-English guides to AI visibility
How ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews decide which business to recommend, and how to be the one they name.
AI Visibility Audit: What It Is, How It Works, and How to Improve It
An AI visibility audit tests whether AI assistants like ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews recommend your business, explains why, and gives you a prioritized fix list. Here is how it works and how to improve.
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More guides
2 articles- Competitive intel5 min read
Why AI Recommends Your Competitor (and How to Be the One It Names)
AI assistants recommend your competitor because their site gives the model clearer machine-readable signals about who they are and who they serve. The gap is usually structured data, entity consistency, and third-party citations. It is fixable in days, not months.
May 30, 2026Read - How AI search works6 min read
How AI Assistants Decide Who to Recommend (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews)
AI assistants decide which businesses to recommend by assembling an answer from machine-readable signals: entity clarity, structured data, third-party citations, reviews, and extractable on-page content. They do not use paid placements or favor brand size by default. Here is exactly how each assistant decides.
May 30, 2026Read
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